Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
Lotte Willemsen; Peter C. Neijens; Fred A. Bronner
| Year of publication: |
2013
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|---|---|
| Authors: | Willemsen, Lotte ; Neijens, Peter C. ; Bronner, Fred A. |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 55-69
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773057