Segmentation Based on Affinity for Advertising - Consumers differ in their opinions on advertising: Some people, for example, prefer broadcast advertising, while others prefer print advertising. Consumers with a high Affinity for Advertising claim to pay more attention to advertisements than others do.
| Year of publication: |
2000
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|---|---|
| Authors: | Smit, Edith G. ; Neijens, Peter C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 4, p. 35-44
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