Managing Corporate Brands : A new approach to corporate communication
by Marcos Ormeño
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Ormeño, Marcos (contributor) |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Markenführung | Brand management | Markenarchitektur | Brand architecture | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XXIII, 322p. 37 illus, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 301 - 322 |
| ISBN: | 978-3-8350-9599-1 ; 978-3-8350-0781-9 |
| Other identifiers: | 10.1007/978-3-8350-9599-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013520861