Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence
Year of publication: |
2001
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Authors: | Bush, Victoria D. ; Rose, Gregory M. ; Gilbert, Faye ; Ingram, Thomas N. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 4, p. 391-404
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