Managing customer - centric information : the challenges of information and communication technology (ICT) deployment in service environments
Martin R. Fellenz; Mairead Brady
| Year of publication: |
2010
|
|---|---|
| Authors: | Fellenz, Martin R. ; Brady, Mairead |
| Published in: |
Service science and logistics informatics : innovative perspectives. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-61520-603-2. - 2010, p. 46-64
|
| Subject: | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972963