Managing customer knowledge in electronic commerce
Year of publication: |
2003
|
---|---|
Authors: | Davenport, Thomas H. ; Jarvenpaa, Sirkka L. |
Published in: |
Knowledge management and networked environments : leveraging intellectual capital in virtual business communities. - New York, NY [u.a.] : AMACOM, ISBN 0-8144-0742-0. - 2003, p. 41-60
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management |
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