Managing customer relationships : a strategic framework
Don Peppers; Martha Rogers
| Year of publication: |
c 2011 ; 2. ed.
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
Hoboken, N.J. : Wiley Chichester : John Wiley [distributor] |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value | Kundenmanagement | Kundenorientierung | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
Online-Ausg. (Ebrary):
Peppers, Don. Managing customer relationships, 2nd ed. - Hoboken, N.J. : Wiley, 2011. - XV, 512 S.
Online-Ausg. (MyiLibrary):
Peppers, Don. Managing customer relationships, Second edition. - Hoboken, N.J : Wiley, 2011. - Online-Ressource (xv, 512 Seiten)
Persistent link: https://www.econbiz.de/10008860318