Managing customer relationships using customer care techniques : strategy development of an international enterprise
Anna Brzozowska, Stanislaw Brzezìnski, Arnold Pabian and Barbara Pabian
| Year of publication: |
2024 ; First edition
|
|---|---|
| Authors: | Brzozowska, Anna ; Brzeziński, Stanisław ; Pabian, Arnold ; Pabian, Barbara |
| Publisher: |
Boca Raton : CRC Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-032-71391-5 ; 1-032-71391-7 ; 978-1-040-01761-6 ; 1-040-01761-4 ; 978-1-040-01757-9 ; 1-040-01757-6 ; 978-1-032-71388-5 ; 978-1-032-71390-8 |
| Other identifiers: | 10.1201/9781032713915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068689