Managing Customer Relationships
| Year of publication: |
2007
|
|---|---|
| Authors: | Bolton, Ruth N. ; Tarasi, Crina O. |
| Published in: |
Review of marketing research : Vol. 3. - Bingley, U.K : Emerald, ISBN 978-0-85724-725-4. - 2007, p. 3-38
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1548-6435(2007)0000003005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015383866