Managing customer reviews for value co-creation : an empowerment theory perspective
Year of publication: |
2020
|
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Authors: | Shin, Hakseung ; Perdue, Richard R. ; Pandelaere, Mario |
Subject: | knowledge value co-creation | empowerment | tourist interactive engagement | online hotel review | managerial response | personalization | Kundenintegration | Customer integration | Hotellerie | Hotel industry | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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