Managing customers through economic cycles
John McKean
| Year of publication: |
2010
|
|---|---|
| Authors: | MacKean, John |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Kundenmanagement | Beziehungsmanagement | Wirtschaftskreislauf | Rezession |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 256 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-68620-1 ; 0-470-68620-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951623