Managing Dynamics in a Customer Portfolio
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Steiner, Viviana V. ; Totzek, Dirk |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 5, p. 70-89
|