Managing from the middle : the role of mid-level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships
Year of publication: |
2010
|
---|---|
Authors: | Reber, Bryan H. ; Pētersone, Baiba ; Berger, Bruce K. |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 14.2010, 1, p. 32-46
|
Subject: | Sierra Club | Umweltorganisation | Environmental organization | Gemeinwesenarbeit | Community work | Öffentlichkeitsarbeit | Public relations | Anforderungsprofil | Occupational profile | USA | United States |
-
Öffentlichkeitsarbeit von Nichtregierungsorganisationen : Mittel, Ziele, interne Strukturen
Voss, Kathrin, (2007)
-
I'm calling from Greenpeace ...
Stone, Marty, (2007)
-
How I did it : Timberland's CEO on standing up to 65,000 angry activists
Swartz, Jeff, (2010)
- More ...
-
Reber, Bryan H., (2010)
-
Gaining influence in public relations : the role of resistance in practice
Berger, Bruce K., (2006)
-
Finding influence: examining the role of influence in public relations practice
Reber, Bryan H., (2006)
- More ...