Managing Functional Conflicts and Response Time Delays Of Customer Orders in Discrete Manufacturing Workflows

The proposed conceptual model for managing functional conflicts and response time delays is not just anecdotal, but instead the by-product of a rigorous action research study on "The Effects of Workflow Automation on Customer Synchronized Supply Chain Management in the Discrete Manufacturing Industry" (Borgman & Wilfred, 2007). This paper is an attempt to frame the problem of complexity in manufacturing sales and operations planning from a process-orientated perspective and the practice of goal setting in a discrete manufacturing enterprise