Managing global business strategies : a twenty-first-century perspective
John McManus, Don White and Neil Botten
| Year of publication: |
2008
|
|---|---|
| Authors: | McManus, John ; White, Don ; Botten, Neil |
| Publisher: |
Oxford : Chandos |
| Subject: | Globalisierung | Globalization | Internationale Wirtschaft | International economy | Internationales Marketing | International marketing | Wettbewerbsstrategie | Competitive strategy | Unternehmen | Enterprise | Welt | World | Internationales Management | Strategisches Management | Multinationales Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 1-84334-390-8 ; 1-84334-391-6 ; 978-1-84334-390-5 ; 978-1-84334-391-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679720