Managing increasing returns
Increasing returns means that a company can produce higher levels of output with relatively lower levels of input. This article focuses on the challenges faced by managers in dealing with increasing returns. Dealing with these challenges is especially relevant for companies with information and knowledge intensive business processes. For the managers of these companies this article (1) provides a definition of increasing returns, (2) explains the sources of increasing returns, (3) discusses the consequences of increasing returns for the rules of market competition, and (4) presents guidelines for competing in increasing returns markets.
Year of publication: |
2001
|
---|---|
Authors: | den Hartigh, Erik ; Langerak, Fred |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 19.2001, 4, p. 370-378
|
Publisher: |
Elsevier |
Subject: | Increasing returns Information Knowledge Competition |
Saved in:
Online Resource
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