Managing innovation through customer coproduced knowledge in electronic services : an exploratory study
Year of publication: |
2008
|
---|---|
Authors: | Blazevic, Vera ; Lievens, Annouk |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 1, p. 138-151
|
Subject: | Auftragsfertigung | Make-to-order | Wissensmanagement | Knowledge management | Innovationsmanagement | Innovation management | Marketingtheorie | Marketing theory |
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