Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Year of publication: |
[2016]
|
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Authors: | Mosca, Fabrizio ; Casalegno, Cecilia |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 93-108
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Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Luxusgüter | Luxury goods | Multikanalvertrieb | Multichannel strategy |
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