Managing library image as a resource

Purpose – The purpose of this article is to discuss the importance of managing the library's and the director's images. Design/methodology/approach – The approach is to introduce the idea of image as a resource and then discuss how it should be properly managed. Findings – The findings are that the library's image is closely related to that of its director and an image of great service is a key to the library's general health. Originality/value – The value of this article is in learning how to cultivate the proper image as a director and for the library in order to reap the benefits of better funding and other types of support.