Managing logistical processes in franchise retail trade networks

The article analyses approaches to organisation of internal logistics of franchise trade networks and methodical provision of assessment of results of logistical activity at companies of franchise networks. The article justifies urgency of application of referent models of management of supply chains in construction of a system of management of logistical activity of franchise networks. It offers classification of models of management of internal logistics of franchise retail trade networks. The necessity of such a classification is caused by the need in determining the degree and borders of managerial influence of a franchiser upon the logistical system of franchise and establishment of limitation of sub-control of business processes to franchise. In accordance with the classification, the article marks out three basic models of management of internal logistics of franchise networks: soft, hard and hybrid. The article offers to form a set of strategic and operational indicators of activity, with the help of which the franchiser can establish necessary target reference points and assess operation of all franchises using the SCOR-model, which could be applied to the majority of logistical systems.