Managing market intelligence : the comparative role of absorptive capacity and market orientation
Year of publication: |
December 2016
|
---|---|
Authors: | Rakthin, Sirisuhk ; Calantone, Roger J. ; Wang, Joyce Feng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5569-5577
|
Subject: | Potential absorptive capacity | Realized absorptive capacity | Market orientation | Customer acquisition & retention | Marketingmanagement | Marketing management | Absorption | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management |
-
Linking knowledge corridors to customer value through knowledge processes
Martelo-Landroguez, Silvia, (2014)
-
The market-orientated learning organization
Thimmel, Sascha Andreas, (2018)
-
Congruence of market orientation and organizational learning : performance perspective
Ahmed, Farhan, (2018)
- More ...
-
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui, (2020)
-
Customer knowledge management in SMEs : Review and research agenda
Chaithanapat, Pornthip, (2020)
-
Prattana Punnakitikashem, (2019)
- More ...