Managing Meaning through Branding - the Case of a Consulting Firm
| Year of publication: |
2008
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| Authors: | Kärreman, Dan ; Rylander, Anna |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 0170-8406, ZDB-ID 1364376. - Vol. 29.2008, 1, p. 103-126
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