Managing media as brands : case study ; branding news organizations
Year of publication: |
2015
|
---|---|
Authors: | McDowell, Walter S. |
Published in: |
The brand challenge : adapting branding to sectorial imperatives. - London [u.a.] : Kogan Page, ISBN 0-7494-7015-1. - 2015, p. 161-183
|
Subject: | Mediensektor | Media industries | Markenführung | Brand management |
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