Managing multiple channels
| Year of publication: |
1990
|
|---|---|
| Authors: | Cespedes, Frank V. ; Corey, E. Raymond |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 33.1990, 4, p. 67-77
|
| Publisher: |
Elsevier |