Managing non-organic virtual brand communities in social networking sites
Zohreh Dehdashti Shahrokh; Mohammad Mehdi Poursaeed
| Year of publication: |
2015
|
|---|---|
| Authors: | Shahrokh, Zohreh Dehdashti ; Poursaeed, Mohammad Mehdi |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 11.2015, 4, p. 47-62
|
| Subject: | Brand | Customer Engagement | Social Networking Sites | Virtual Brand Community | Web 2.0 | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398022