Managing product and service development : texts and cases
Stefan Thomke
| Year of publication: |
2007
|
|---|---|
| Authors: | Thomke, Stefan |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | New products | Management | Service industries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 592 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includs index |
| ISBN: | 0-07-110755-X ; 978-0-07-110755-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004575663