Managing R&D and new product development
Maximilian von Zedtwitz, Sascha Friesike, and Oliver Gassmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Zedtwitz, Maximilian von ; Friesike, Sascha ; Gassmann, Oliver |
| Published in: |
The Oxford handbook of innovation management. - Oxford : Oxford Univ. Press, ISBN 0-19-969494-X. - 2014, p. 530-547
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257669