Managing reference-group effects in sequential product upgrades
Jiong Sun, Jinhong Xie, Tao Chen, Fei Li, Gao Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Sun, Jiong ; Xie, Jinhong ; Chen, Tao ; Li, Fei ; Wang, Gao |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 2, p. 442-456
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| Subject: | exterior form | functional improvement | inter-generational differentiation | product upgrades | reference-group effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13552 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163910