MANAGING REPUTATION - What the Media Is Really Telling You About Your Brand - By unpacking the idea of a good or bad reputation into a profile of what the media says about their company, executives and public relations managers can understand and then influence their corporate reputation -- And with it, their company's real performance.
| Year of publication: |
2008
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| Authors: | Dowling, Grahame ; Weeks, Warren |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 49.2008, 3, p. 28-35
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