Managing retail service businesses for the 1990s: Marketing aspects
In this prize-winning essay in the 1989/1990 Minit Corporation/European Journal Best Management Essay of the Year Competition, Richard Ford chose marketing aspects of managing retail service businesses for the 1990s. He argues that there is a continuity in retail trends, like the evolving trade-off between price and service, and such developments will continue into the 1990s. In this decade, the main catalyst for progress will be information technology. He then identifies the key issues of the 1990s as retailers retaining their traditional economic role in the distribution chain and retaining their market positions and earnings. The keys to success lie in information and licensing.
Year of publication: |
1990
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Authors: | Ford, Richard |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 8.1990, 1, p. 58-62
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Publisher: |
Elsevier |
Saved in:
Online Resource
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