Managing the change of strategy from customisation to product platform : case of Mabuchi Motors, a leading DC motor manufacturer
Tomoatsu Shibata (Tohoku University, Sendai, Japan), Mitsuru Kodama (Nihon University, Tokyo, Japan)
| Year of publication: |
2015
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|---|---|
| Authors: | Shibata, Tomoatsu ; Kodama, Mitsuru |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 67.2015, 2/4, p. 289-305
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| Subject: | change of strategy | product platform strategy | Mabuchi Motors | component manufactures | new product development | technology management | Kfz-Industrie | Automotive industry | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Industrie | Manufacturing industries | Fertigungsprogramm | Master production schedule | Innovation | Produktentwicklung | New product development | Produktmanagement | Product management | Produktionswirtschaft | Production management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498893