Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
| Year of publication: |
2013
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|---|---|
| Authors: | Gyrd-Jones, Richard I. ; Kornum, Niels |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1484-1493
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