Managing the co-creation of value
| Year of publication: |
2008
|
|---|---|
| Authors: | Payne, Adrian F. ; Storbacka, Kaj ; Frow, Pennie |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 1, p. 83-96
|