Managing the coordination of marketing and R & D in the innovation process
William E. Souder; Alok K. Chakrabarti
| Year of publication: |
1980
|
|---|---|
| Authors: | Souder, William E. ; Chakrabarti, Alok K. |
| Published in: |
Management of research and innovation. - Amsterdam [u.a.] : North-Holland Publ. Comp., ISBN 0-444-86009-6. - 1980, p. 135-150
|
| Subject: | Forschung | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002854199