Managing the dynamics of new product development processes : a new product lifecycle management paradigm
Arie Karniel, Yoram Reich
| Year of publication: |
2011
|
|---|---|
| Authors: | Karniel, Arie ; Reich, Yoram |
| Publisher: |
London [u.a.] : Springer |
| Subject: | Produktinnovation | Produktlebenszyklus | Workflow-Management-System | Simulation | New products. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 257 S. : graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-85729-569-9 ; 0-85729-569-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009285079