Managing the process of channel alignment : model-driven strategy development in a multinational corporation
Kai Wehmeyer, Alexander Kipp and Kai Riemer
| Year of publication: |
2009
|
|---|---|
| Authors: | Wehmeyer, Kai ; Kipp, Alexander ; Riemer, Kai |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 15.2009, 1, p. 48-73
|
| Subject: | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830444