Managing the process of internationalization : Pervez Ghauri interviews four managers experienced in doing it
Pervez Ghauri and Simon Harris
| Year of publication: |
2012
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|---|---|
| Authors: | Ghauri, Pervez N. ; Harris, Simon |
| Published in: |
International business : new challenges, new forms, new perspectives. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-32098-7. - 2012, p. 218-241
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| Subject: | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Internationale Unternehmenskooperation | International business cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553075