Managing the quality of marketing data : cost/benefit tradeoffs and optimal configuration
Adir Even; G. Shankaranarayanan; Paul D. Berger
| Year of publication: |
2010
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|---|---|
| Authors: | Even, Adir ; Shankaranarayanan, G. ; Berger, Paul D. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 3, p. 209-221
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Kosten-Nutzen-Analyse | Cost-benefit analysis | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008650977