Managing the risks of social media : Ways to ensure that online behavior is always appropriate

Purpose – The purpose of this paper is to highlight the risks employers face when employees use social media. Design/methodology/approach – This paper considers the types of risks and suggests how they could be mitigated. Findings – It is revealed that employers need two policies to manage risks associated with the use of social media: one covering business use of social media and another covering employees’ personal use of social media. Practical implications – This paper guides managers in assessing the exposure of their organizations and clients to the risks identified. Social implications – This paper draws attention to the risks associated with the widespread use of social media for both business and employees’ personal purposes. Originality/value – The issue of organizational awareness and preparedness to tackle the challenges posed by social media has been raised.