Managing web site performance taking account of the contingency role of branding in multi-channel retailing
| Year of publication: |
2011
|
|---|---|
| Authors: | Carlson, Jamie ; O'Cass, Aron |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 7 (1.11.), p. 524-532
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