Manging a Distribution Channel Under Asymmetric Information with Performance Requirements.
| Year of publication: |
1995
|
|---|---|
| Authors: | Moorthy, S. ; Desiraju, R. |
| Institutions: | William E. Simon Graduate School of Business Administration, University of Rochester |
| Subject: | DISTRIBUTION | PRODUCTION | DEMAND | MARKETING |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 31 pages |
| Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005479179