Manipulation in digital word-of-mouth : a reality check for book reviews
Nan Hu; Indranil Bose; Yunjun Gao; Ling Liu
| Year of publication: |
2011
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|---|---|
| Authors: | Hu, Nan ; Bose, Indranil ; Gao, Yunjun ; Liu, Ling |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 50.2010/11, 3, p. 627-635
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| Subject: | Virales Marketing | Viral marketing | Manipulation | Buch | Book | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841677