Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
S.P. Raj, Byong-Duk Rhee, K. Sivakumar
| Year of publication: |
2020
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|---|---|
| Authors: | Raj, S. P. ; Rhee, Byong-Duk ; Sivakumar, K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 104-118
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| Subject: | Channel competition | Offline presales service | Pricing | Showrooming | Unilateral pricing policy | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237826