Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment - To deal or not to deal, that is the question
| Year of publication: |
1999
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| Authors: | Kim, Sang Yong ; Staelin, Richard |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 1, p. 59-76
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