Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand
Year of publication: |
2014
|
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Authors: | Giri, B. C. ; Sharma, S. |
Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 38.2014, p. 102-111
|
Subject: | Supply chain | Advertising cost dependent demand | Pricing strategy | Lieferkette | Preismanagement | Werbung | Advertising | Einzelhandel | Retail trade | Nachfrage | Demand | Lagerhaltungsmodell | Inventory model |
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