MANUFACTURING-MARKETING - The Limits of Mass Customization - Do not be seduced by the allure of mass customization. Carefully assess the technology and market demand before committing your company to such a strategy.
Year of publication: |
2001
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Authors: | Zipkin, Paul |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 3, p. 81-88
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