Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Sid Lowe; Nick Ellis; Sharon Purchase; Michel Rod; Ki-Soon Hwang
| Year of publication: |
2012
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|---|---|
| Authors: | Lowe, Sid ; Ellis, Nick ; Purchase, Sharon ; Rod, Michel ; Hwang, Ki-soon |
| Other Persons: | Cova, Bernard (reviewed) ; Prévot, Frédéric (reviewed) ; Spencer, Robert (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 2, p. 357-364
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Organisationsstruktur | Organizational structure | Sensemaking-Ansatz | Sensemaking approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544735