Mapping B2B value exchange in marketing relationships: a systematic approach
| Year of publication: |
2011
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|---|---|
| Authors: | Albadvi, Amir ; Hosseini, Monireh |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2011, 7 (23.8.), p. 503-514
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