Mapping consumer power: an integrative framework for marketing and consumer research
| Year of publication: |
2006
|
|---|---|
| Authors: | Denegri-Knott, Janice ; Zwick, Detlev ; Schroeder, Jonathan E. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 9-10, p. 950-971
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