Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Sangman Han, Jin K. Han, Il Im, Sung In Jung, Jung Won Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Han, Sangman ; Han, Jin K. ; Im, Il ; Jung, Sung In ; Lee, Jung Won |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 387-399
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| Subject: | Entropy | Mobile search | Multichannel retailing | Online conversion | Online search | Topic modeling | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Kaufentscheidung | Purchase decision | Electronic Commerce | E-commerce | Online-Recherche | Vertriebsweg | Distribution channel | Suchtheorie | Search theory | Entropie | Informationsverhalten | Information behaviour | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013168306